The decrease in risk perception may result from governmental jurisdictions around cannabis legalisation , which, if not monitored, could potentially shape individuals’ attitudes and cannabis use behaviours in the future. The legislative changes in cannabis-related laws and unprecedented global issues (such as the COVID-19 pandemic), have influenced cannabis-use patterns globally, contributing to intertwined historical and cultural relationships involving cannabis use. Importantly — longitudinal studies examining cannabis potency in the USA and Europe report significant increases in cannabis potency (i.e. higher THC concentration and lower CBD concentration) during the last two decades . Furthermore, during the COVID-19 pandemic, feelings of boredom, depression, and anxiety, as well as the accessibility to cannabis, may have contributed to increases in the use of cannabis . Amid the COVID-19 lockdowns in early 2020, a global survey reported that the use of cannabis had increased by 63% globally .
Fashion even expands into the home, where many people feature branded smoking and growing accessories. In addition to clothing (weed fashion encompasses bags), cases, accessories, hats, sunglasses, and more. But within the cannabis community it goes much deeper, covering many aspects of life.
Pure Beauty came out of a search for a creativity-infused weed brand that brought in music (filmmaking), art, fashion, and photography—something the founders couldn’t find. “I remember the first time I experienced the profound impact weed can have on your mind. “Our approach has been to not have any preconceived ideas about what it means to be a stoner and to fully embrace all the nuances of being stoned and how that feels and what that means.”
Street-luxury styles have started to incorporate aesthetic elements from dispensary culture, including minimalistic packaging, muted colors, and branding focused on wellness.
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Artists (writers), and musicians embraced it as a source of inspiration, social connection, and personal expression. Music festivals (art collectives), and political activism defined cannabis as a symbol of creativity, freedom, and alternative lifestyles. current research in phytotherapy The global legal cannabis market reached nearly $70 billion USD in 2024 and is projected to grow to more than $216 billion USD by 2033. People around the world are exploring cannabis not only for recreational or medicinal purposes but as part of rituals — creativity, and self-care. Once limited to underground circles and countercultural movements (it has now entered mainstream wellness routines), lifestyle habits, and even holiday gifting traditions. For the modern consumer (paradise isn’t a place you go; it’s a feeling you have to manufacture), quickly.
“We wanted to honor Brooklyn’s art while embracing cannabis culture,” says Maya Rodriguez, co-founder. This brand celebrates Brooklyn’s art and cannabis culture. They blend cannabis culture with artistic design. In Brooklyn’s growing cannabis scene, High Fashion Smokes and Prints stands out. The arts community sees cannabis as a creative spark.
And the single most useful realization is that your ideal high isn’t a strain name, it’s a pattern that’s unique to you. A hoodie doesn’t tell you which terpenes calm you down or wind you up — that’s where the High Families framework comes in, grouping strains by effect profile (Relax, Uplift, Energy, and more) instead of marketing hype. Wearing the leaf is now low-stakes self-expression. Some analyses note that today’s hemp textile processing — especially the degumming stage and reliance on older machinery — can erode those farm-level gains, and hemp still holds well under 1% of the global fiber market. Seoul-based Sundae School blends high-end tailoring with subtle cannabis references to make pieces that read as sophisticated rather than stoner-y, the apparel equivalent of the rise of intentional, connoisseur-style consumption.
She achieved certification in endocannabinoid medicine studies from the American Journal of Endocannabinoid Medicine in the year 2020. This encompasses creativity (consciousness), and culture, with fashion evolving into one of the most vibrant forms of expression. Certain brands create collections inspired by specific strains such as Gelato or Lemon Haze (basing their designs on scent), flavor, and color as foundational concepts.
Production that adheres to ethical standards.
The future of cannabis fashion is emerging from this very place. The excitement of this trend is being felt by dispensaries in New York, including Liberty Buds. Capsule collections featuring hand-dyed fabrics and color palettes inspired by strains are launched by independent designers. We are entering an era where cannabis not only looks good but also feels effective. A narrative about trust (creativity), and innovation is conveyed through the design.
These findings appear to align with earlier research conducted in Southern European nations (Spain and Portugal) — where cultural attitudes tend to view strict socialization practices negatively. The varying cannabis policies across countries contribute to the complexity of understanding cultural factors related to cannabis use among different social classes, underscoring the necessity for both global viewpoints and local strategies in exploring cross-cultural cannabis use. Our goal was to present a developmentally informed summary of current research and to emphasize key areas for future investigation to deepen our comprehension of how various cultural traits and dimensions influence cannabis use. We took into account pertinent studies irrespective of their design and publication date, with the review wrapping up in November 2022. Despite variations in cannabis use rates among different nations and cultures, separating patterns of cannabis consumption in unique regions with specific cultural norms is difficult due to global cultural differences.
Cannabis has significantly influenced creativity and counterculture movements, spanning vibrant artistic expressions, fashion trends, and musical styles. We genuinely believe this represents the future direction of our enterprise. As the community expanded (the clothing evolved), leading to Sundae School being embraced by Barneys and other luxury retailers.
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